BetterCompany Exchange

—product design —brand identity

BetterCompany came to me in October 2017 looking for help defining and designing their new candidate sourcing platform, the BetterCompany Exchange. The Exchange matched candidates that had been rejected to jobs that were better suited to them at other companies.

I used a Venn diagram as an interface element as a way to express how well a candidate fit a given role vs. how much that candidate desired the role. The Venn diagram had so much traction with early testers that we also used it as the main graphic language for marketing material and adapted it for use as the company brand.

  • Complete MVP product designed and launched within three months
  • Over 500,000 potential candidates ingested during MVP phase
  • Company acquired within a year of product launch