Mindflash Feature Tour Experience

—growth design —product marketing

While I was at Mindflash, in addition to leading product design, I oversaw marketing creative design and production. I personally designed and wrote the copy for this illustration-driven tour to help prospects understand the key features of the platform in a simple way and draw them into a free trial.

The tour experience significantly boosted our top-of-funnel numbers after it shipped and helped develop awareness for our enterprise-ready feature set.