At Databook, I am part of the product leadership team and report directly to the CEO. I help set product vision, own experience strategy, and directly manage the team that is responsible for user experiences across all of Databook’s offerings, including a new, category-defining product launch that I led personally from discovery through execution and release. Databook is the only platform that delivers the market synthesis, customer point-of-view, and strategy tools necessary to enable go-to-market teams to win the largest enterprise deals.
Head of Design
2022 – present
At SetSail, as part of the product leadership team reporting to the CPO, I co-owned product vision, drove experience strategy, and led a small-but-mighty design function that created pioneering interactions with human behavioral economic data, including reinterpreting seller activity as waveforms. SetSail helps sales teams leverage data-driven decision-making and intelligent micro-incentives to accelerate their revenue execution.
Head of Product Design
2021 – 2022
StreetLight Data brings data-driven decision making to the planners of tomorrow’s cities and infrastructures. As their first user experience leader, I drove the redesign of the flagship StreetLight InSight application that allows users to query a database of anonymized traffic patterns. The redesign effort reworked a convoluted user experience into an intuitive and usable shape, using spatial logographic illustrations to make the applications learnable for highly specialized but less-than-tech-savvy transportation planners.
I also formally accepted product management responsibility to ensure high-quality, timely execution of the redesign, and thereafter continued to leverage my dual user experience and product management responsibilities to drive the enterprise value of the business through prioritization, user experience strategy, and product vision, with my contributions enabling an acquisition.
Director of Product Design, Product Manager
Principal of User Experience, Product Manager
2020 – 2021
Principal Product Designer
2019 – 2020
At Mindflash, a learning management, software-as-a-service company, I drove enterprise value for the business by designing and delivering innovative user experiences, stepping up from individual contribution to leading a team over the course of my time at the company. I completely redesigned the Mindflash platform and application suite, which increased NPS, drove higher ACV, and enabled repositioning the business from serving SMB to serving enterprises.
I redesigned the company brand, oversaw the production of marketing materials, and led product management and service design for the platform development team. I also managed the transition of the product management and design functions to ATSI staff before moving to a new role.
Senior Product Manager
2018 – 2019
Head of Design
2015 – 2019
2012 – 2015
Scott Snibbe Studio
At Scott Snibbe Studio, I learned how to blend functional interactions with impressionist experiences, designing several experimental user interfaces for iOS adaptations of interaction artist Scott Snibbe’s pioneering work in digital interactive art, including Gravilux (featured in Fast Company) and MotionPhone.
2011 – 2012
At Silverlign, I designed interactive marketing experiences and digital marketing campaign collateral for Levi’s, Dockers, Driscoll’s and Mattel among other brands. One homepage design increased click-through conversion by 50% over two weeks. Silverlign is where I started designing multi-surface applications, the first one being a solar panel monitoring app for web and mobile.
2010 – 2011
At Barretto Company, I played an important role as one of the first designers there to write bespoke code for websites and newsletters. In addition to redesigning and building the Barretto-Co. website, I also worked on Eldr (a magazine that won an Ozzy award), publications for Chronicle Books, posters and other print collateral, packaging for sportswear companies, emails and online communications.
2008 – 2009
I’ve been freelancing since 2005, designing and producing digital products, web experiences, applications, print materials, and brand identities for a wide range of clients, from local artists to law firms.
2005 – present