StreetLight Data Isometric Identity

—visual system —branding and identity

While redesigning the flagship StreetLight InSight product at StreetLight Data, I started developing a system of illustrations to explain core concepts about how StreetLight worked, avoiding a common problem in the domain of inconsistent english language for transportation concepts.

The visual system gained traction as a way to communicate StreetLight’s value inside and outside of the product and developed into the brand language, appearing on the company website and event collateral.