—product design—product strategy—design systems

SetSail is a sales analytics company that helps companies use their first-party behavioral data to drive revenue. I joined SetSail just after their Series A fundraising to help them transform their original sales gamification product and into a sales management analytics platform.

I designed an entirely new, multi-persona experience that reused some pieces of the underlying data systems while adding new data structures where necessary. I designed a new datastore that managed sales activity events in order to display them as a waveform and allow easy navigation of the event stream for sales managers. I also implemented a design system in partnership with engineering, preparing the company for scale.
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