![](https://freight.cargo.site/t/original/i/90cfcf19ddcca0873027342fcffb921fcb879b171436d8f5ca3e58f862097a6a/SetSail-wash-1.png)
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![](https://freight.cargo.site/t/original/i/8ff537788ab5fb58a9c590866c0051db62d22abf376bb7da7f11482aca215173/SetSail-Pipeline.png)
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SetSail
SetSail is a sales analytics company that helps companies use their first-party behavioral data to drive revenue. I joined SetSail just after their Series A fundraising to help them transform their original sales gamification product and into a sales management analytics platform.
I designed an entirely new, multi-persona experience that reused some pieces of the underlying data systems while adding new data structures where necessary. I designed a new datastore that managed sales activity events in order to display them as a waveform and allow easy navigation of the event stream for sales managers. I also implemented a design system in partnership with engineering, preparing the company for scale.