StreetLight Data
I joined StreetLight Data as their first designer to lead a complete redesign of StreetLight InSight, the on-demand traffic analysis application that shows transportation planners the travel patterns of people in their municipalities.
I designed and managed a best-in-class, custom-built location-querying and volume visualization experience that enabled easy exploration of historical travel patterns and on-demand anaysis.
To overcome the hurdle of inconsistent industry language, I designed a illustrative iconography system that described concepts that went by many names in visuals instead of words, which also became a cornerstone of the company look-and-feel from a brand perspective.