Barbie Collector Website

The Barbie Collector website, clocking in at almost 1.5 million visits per month, needed some help with UX—collectors were having a hard time moving through the site. We made it easy for collectors to find what they were looking for and connect with each other about their Barbies. I clarified header navigation, introduced a new category sidebar, designed a new layout for the community portal, and created new landing pages for the shop and showcase categories.